Neon nostalgia, sun-bleached signage, and the promise of roadside escape. 

This work explores the cultural saturation of Americana in spaces that are not America. The Siesta Inn sign, once a beacon for travellers, now stands as a relic of a bygone optimism—rusted, pockmarked, and weathered by time. 

Cheap motels for cheap tourists: that’s what Ensenada, Mexico had become in this corner of its economy. Low budget, low cost, and low hygiene.

The piece is a meditation on impermanence and economic churn. Hospitality, like culture, is always bypassed by the next bright, shiny thing. Economies are dynamic, and what was once aspirational, becomes obsolete. The Siesta Inn sign is a corroded emblem of the American Dream exported, consumed, and discarded.