Trademarks were meant to prevent confusion in trade, not to suppress cultural commentary. Yet today, corporations use them to control narratives and censor dissent. This is not protection — it’s abuse.

“R” also captures a moment where artists must push back or risk losing the freedom to question, parody, and provoke. Without that freedom, the spirit of art — and protest — fades.

“R” is a response to corporate overreach and a defense of artistic freedom.

Born from legal threats over Alex’s earlier work – In n Out Urge – this piece challenges the misuse of trademark law to silence critique. “R” is not about imitation — it’s about reflection. It uses branding as a medium to expose the growing tension between commerce and expression.